I’ve recently reviewed four different ways to stay in contact with your past, present, and future clients. However, using a single form of contact might not necessarily be your best option. And, based on your level of familiarity with different technologies, you might rather choose one option over another. Those agents who are more technologically [...]

In our last few posts, we’ve talked about using snail-mail newsletters, postcards, even telephone calls to stay in touch with our past, present, and future clients. With the advent of technology, there are a number of new ways to stay in touch. I for one am so thankful for email as it allows me to [...]

So far we have discussed advantages and disadvantages to using snail-mail to distribute a newsletter and/or postcards in order to stay in constant contact with your clients and prospects. Today, let’s examine a more personal way to maintain this contact. While this strategy can be overused, there is definitely a place for it in today’s [...]

In my last post, we talked about using the snail-mail newsletter to stay in constant contact with your clients and prospects. Today, let’s examine a similar strategy that we can use to keep us in front of our customer base. Remember, marketers state that our prospects need to view our message at least 7 times [...]

So, you know that you need to stay in touch with your clients and prospects, and you have your database all set up and ready to go! Now what? You need a plan, a simple strategy to keep contacting your past, present, and future clients. There are four basic elements that you can include in [...]