In our last few posts, we’ve talked about using snail-mail newsletters, postcards, even telephone calls to stay in touch with our past, present, and future clients. With the advent of technology, there are a number of new ways to stay in touch. I for one am so thankful for email as it allows me to stay in touch very effectively with my friends and family across the country. You can utilize this tool to stay in touch with your clients as well. This is the least expensive of any of the previously mentioned options, as you already have the Internet and an email account. Developing ezines or email newsletters is much easier than with print newsletters. There are many sources available online. If you use a service to help manage your email list, they will be able to provide you with statistics such as how many people opened your email, how many clicked on links inside your email, etc. In addition, when meeting people at open houses or when visitors come to your website, asking them only for their name and email address makes them feel more comfortable and less likely to be bombarded by phone calls from desperate real estate agents! As you get to know them through your emails, they will begin to trust you and seek you out when they have a real estate need. As with the phone calls, though, a word of caution: be sure that you do not SPAM. Send only to those who have given you their email address.