I’ve recently reviewed four different ways to stay in contact with your past, present, and future clients. However, using a single form of contact might not necessarily be your best option. And, based on your level of familiarity with different technologies, you might rather choose one option over another. Those agents who are more technologically oriented will probably gravitate more to the email option, while those agents who have been in the business for years will most likely choose newsletters or phone calls. I would like to suggest the following combination of options. Use the email option once a month to reach your entire database. Send snail-mail newsletters or postcards every other month to those either in your local area or those from whom you have received mailing addresses. Make telephone calls once a quarter to your top clients or to those clients who you feel need that personal touch. Having three different mediums of contact allows you to touch people in different ways and to bring in more transactions and referrals!