So far we have discussed advantages and disadvantages to using snail-mail to distribute a newsletter and/or postcards in order to stay in constant contact with your clients and prospects. Today, let’s examine a more personal way to maintain this contact. While this strategy can be overused, there is definitely a place for it in today’s Real Estate industry.

Many agents like to show a personal touch to their clients. Often, taking the time to make a quick phone call alerts your clients that you are not too busy to talk to them. An additional benefit is that you can solicit any concerns or issues that you might be able to solve. When calling, you may choose to use a script to make sure you stay on track and ask any questions you may have. When enjoying a conversation with a client, we sometimes get distracted and miss telling them something important or asking them a necessary question. Just a quick word of caution if you choose this option: make sure you only call those with whom you already have a professional relationship. If someone chooses to give you his phone number, then that is tacit permission to call. This option can be very time consuming if you have a large client list. In addition, if you call your clients every month, they may start to be annoyed. Be sure to use this strategy wisely, and you will see great benefits.