In my last post, we talked about using the snail-mail newsletter to stay in constant contact with your clients and prospects. Today, let’s examine a similar strategy that we can use to keep us in front of our customer base. Remember, marketers state that our prospects need to view our message at least 7 times before taking the action that we would like them to take. Let’s talk about another easy way to do this: sending out postcards.

This option also uses the postal service. Many agents do this when they have a new listing, or recently sold a home. You can do this just because each month to your client base. I recently saw one company which created unusual holiday postcards for agents. Your clients would receive your postcard in the mail when no one else was sending any. Another company produces postcards that feature a seasonal recipe. Or you can create your own! This option shares many of the good points about newsletters, but also shares a lot of the disadvantages. The biggest difference is cost as the postcards are less expensive to produce and mail.