Professional Services

4 Simple Keys to Increasing Your Website Credibility

Rebekah — Wed, 04 Feb 2009 00:38:42 +0000

4 Simple Keys to Increasing Your Website Credibility

Remember the old days? When you were seeking information on a topic or looking for that perfect gift, you knew exactly where to go. The librarian went to grade school with you and the department store clerk coached your son’s Little League team. You knew you could trust their judgment and advice. Today, we are constantly bombarded with information and advertising from every corner. With the advancement of the Internet, that has never been more true. Anyone can put anything on the Internet…and they do!

When we are putting our own sites online, we know that we are trustworthy. But how can we show that to our website visitors? People today are being taught evaluation techniques to implement when reviewing websites. If we understand what they are looking for, we can be sure to provide them with that information. There are four specific keys to website evaluation: Authority, Accuracy, Currency, and Objectivity. Let’s look at each of these very briefly.

Authority

When designing and creating content for your website, make sure you include exactly who you are. You might be surprised at the number of websites that share information or attempt to sell a product and yet never clearly state who they are or who the parent company is.

Accuracy

Hire a proofreader. Seriously. Many people do not take the time to have their website proofread and the typos and grammar errors that are usually sprinkled throughout are the biggest credibility killers.

Currency

People like to know when certain information was published. If you are blogging, the date of the post is usually displayed. However, if you are writing articles for your website or elsewhere, including the date of the article is paramount to keeping you credible in the eyes of your visitor.

Objectivity

Presenting your information with a minimum of bias is not as easy as it sounds! Your desire should be for your visitor to recognize the value of your information—not because you spoke passionately, but because you took a step back and shared the whole picture.

This is just a small taste of what you can do to increase the credibility of your website—and you! If you would like more information on this topic, please visit http://increasingwebsitecredibility.com

Rebekah — Thu, 11 Dec 2008 20:32:57 +0000

Information about Your Write Hand Man

Rebekah — Thu, 11 Dec 2008 20:32:32 +0000

Information about Increasing the Credibility of Your Website.

Choosing a Form of Contact – Final Strategy

Rebekah — Fri, 10 Oct 2008 08:00:14 +0000

I’ve recently reviewed four different ways to stay in contact with your past, present, and future clients. However, using a single form of contact might not necessarily be your best option. And, based on your level of familiarity with different technologies, you might rather choose one option over another. Those agents who are more technologically oriented will probably gravitate more to the email option, while those agents who have been in the business for years will most likely choose newsletters or phone calls. I would like to suggest the following combination of options. Use the email option once a month to reach your entire database. Send snail-mail newsletters or postcards every other month to those either in your local area or those from whom you have received mailing addresses. Make telephone calls once a quarter to your top clients or to those clients who you feel need that personal touch. Having three different mediums of contact allows you to touch people in different ways and to bring in more transactions and referrals!

Choosing a Form of Contact – Email

Rebekah — Fri, 03 Oct 2008 08:00:06 +0000

In our last few posts, we’ve talked about using snail-mail newsletters, postcards, even telephone calls to stay in touch with our past, present, and future clients. With the advent of technology, there are a number of new ways to stay in touch. I for one am so thankful for email as it allows me to stay in touch very effectively with my friends and family across the country. You can utilize this tool to stay in touch with your clients as well. This is the least expensive of any of the previously mentioned options, as you already have the Internet and an email account. Developing ezines or email newsletters is much easier than with print newsletters. There are many sources available online. If you use a service to help manage your email list, they will be able to provide you with statistics such as how many people opened your email, how many clicked on links inside your email, etc. In addition, when meeting people at open houses or when visitors come to your website, asking them only for their name and email address makes them feel more comfortable and less likely to be bombarded by phone calls from desperate real estate agents! As you get to know them through your emails, they will begin to trust you and seek you out when they have a real estate need. As with the phone calls, though, a word of caution: be sure that you do not SPAM. Send only to those who have given you their email address.