Professional Services

Rebekah — Thu, 11 Dec 2008 20:32:57 +0000

Information about Your Write Hand Man

Rebekah — Thu, 11 Dec 2008 20:32:32 +0000

Information about Increasing the Credibility of Your Website.

Choosing a Form of Contact - Final Strategy

Rebekah — Fri, 10 Oct 2008 08:00:14 +0000

I’ve recently reviewed four different ways to stay in contact with your past, present, and future clients. However, using a single form of contact might not necessarily be your best option. And, based on your level of familiarity with different technologies, you might rather choose one option over another. Those agents who are more technologically oriented will probably gravitate more to the email option, while those agents who have been in the business for years will most likely choose newsletters or phone calls. I would like to suggest the following combination of options. Use the email option once a month to reach your entire database. Send snail-mail newsletters or postcards every other month to those either in your local area or those from whom you have received mailing addresses. Make telephone calls once a quarter to your top clients or to those clients who you feel need that personal touch. Having three different mediums of contact allows you to touch people in different ways and to bring in more transactions and referrals!

Choosing a Form of Contact - Email

Rebekah — Fri, 03 Oct 2008 08:00:06 +0000

In our last few posts, we’ve talked about using snail-mail newsletters, postcards, even telephone calls to stay in touch with our past, present, and future clients. With the advent of technology, there are a number of new ways to stay in touch. I for one am so thankful for email as it allows me to stay in touch very effectively with my friends and family across the country. You can utilize this tool to stay in touch with your clients as well. This is the least expensive of any of the previously mentioned options, as you already have the Internet and an email account. Developing ezines or email newsletters is much easier than with print newsletters. There are many sources available online. If you use a service to help manage your email list, they will be able to provide you with statistics such as how many people opened your email, how many clicked on links inside your email, etc. In addition, when meeting people at open houses or when visitors come to your website, asking them only for their name and email address makes them feel more comfortable and less likely to be bombarded by phone calls from desperate real estate agents! As you get to know them through your emails, they will begin to trust you and seek you out when they have a real estate need. As with the phone calls, though, a word of caution: be sure that you do not SPAM. Send only to those who have given you their email address.

Choosing a Form of Contact - Phone Calls

Rebekah — Fri, 26 Sep 2008 08:00:13 +0000

So far we have discussed advantages and disadvantages to using snail-mail to distribute a newsletter and/or postcards in order to stay in constant contact with your clients and prospects. Today, let’s examine a more personal way to maintain this contact. While this strategy can be overused, there is definitely a place for it in today’s Real Estate industry.

Many agents like to show a personal touch to their clients. Often, taking the time to make a quick phone call alerts your clients that you are not too busy to talk to them. An additional benefit is that you can solicit any concerns or issues that you might be able to solve. When calling, you may choose to use a script to make sure you stay on track and ask any questions you may have. When enjoying a conversation with a client, we sometimes get distracted and miss telling them something important or asking them a necessary question. Just a quick word of caution if you choose this option: make sure you only call those with whom you already have a professional relationship. If someone chooses to give you his phone number, then that is tacit permission to call. This option can be very time consuming if you have a large client list. In addition, if you call your clients every month, they may start to be annoyed. Be sure to use this strategy wisely, and you will see great benefits.